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Fashion modeling also includes modeling clothing in fashion magazines. In Japan, there are different types of fashion magazine models. Exclusive models (専属モデル, senzoku moderu) are models who regularly appear in a fashion magazine and model exclusively for it. On the other hand, street models, or "reader models" (読者モデル, dokusha moderu, abbreviated as "dokumo" for short), are amateur models who model part-time for fashion magazines in conjunction to school work and their main jobs. Unlike professional models, street models are meant to represent the average person in appearance and do not appear on runways. Street models are also not exclusively contracted to fashion magazines. If a street model is popular enough, some of them become exclusive models. Many fashion icons and musicians in Japan began their career as street models.

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