Models often represent a particular product, brand or advocacy, depending on what the shoot is for. The main reason why they are chosen for a shoot is because they embody what the company, organization or brand is looking for.
Models are expected to find time to study the product, brand or advocacy they are endorsing. Whether it is a fashion brand or an event, they should know at least the basics about it.
Professional is related with punctuality, etiquette, ethics, enthusiasm and be proactive.
Models should know that establishing a strong connection with the photographer is important in achieving the goal and in getting the message across.
Models know that communication is essential for the success of the photoshoot.
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